Who would be the audience for your media product?

From research of other films and our questionnaires that we have produced we have been able to find out who we are going to target our film at. I have used the business.pearlanddean.com/filmplanner website to get an idea on what ages other films target audience is. For example here are a couple of films that are the same genre as ours, they are also films that we have researched throughout this year. Firstly there is "Halloween" which is focusing on the ages between 15-24. A statistic that they have used is that 59% is male and 41% female are most likely to be interested in the film. Another Film is "The unborn" which focuses on the audience that is aged between 15-24. Once again this is the same statistic as "Halloween" which is what it tends to be with most of the films that are within this genre.

From questionnaires we found out that people who enjoy horror films are aged between 15 and 40. The older audience tend to prefer comedy's because they are light hearted and easy to watch. Also the younger audience are going to tend to go and watch the film at the cinema whereas the older audience may not. We have targeted our film at the ages of 15-24 because this is what other films have done and they have enjoyed success. We have put the age certificate at 15 because then we can target a wider audience, this means we can get a bigger box office.